We live in a society that is constantly changing. Change is almost always the basis of progress and growth. Yet people are often reluctant to alter what they already know. It takes them out of their comfort zone and creates uncertainties. Effective communication makes or breaks the positive impact of your change trajectory.

That is why the challenge is in finding the crux: the essence of the change, and how we can clearly argue the positive outcome of a change project. The solution lies in a well thought-out strategy made from arguments tailored to the people involved and a tonality that fits the situation.